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Your Guide to Black Friday and Cyber Monday Deals By: Gabrielle Guzinski

As the leaves change and the air turns crisp, anticipation for the biggest shopping events of the year begins to build. Black Friday and Cyber Monday, two renowned shopping extravaganzas, are right around the corner, and shoppers are eagerly awaiting what this year’s sales have in store. These twin retail holidays have evolved into much more than just days of frenzied consumerism; they signify an annual spectacle that ushers in the holiday season and sets the stage for a year-end shopping spree. Here is what to expect from Black Friday and Cyber Monday in the upcoming season, delving into the trends, deals, and strategies that will define these shopping bonanzas in 2023. So, fasten your seatbelts and get ready to learn what is up and coming in the world of Black Friday and Cyber Monday shopping. Black Friday will be taking place on Friday, November 24th, 2023. While major retailers such as Amazon, Best Buy, and Walmart offer convenience, they may not always offer the most competitive prices for your desired items. Although the specifics of this year’s Black Friday are under lock and key as of right now, there will be substantial discounts on a wide range of items, including smart TVs, household appliances, mattresses, kitchen essentials, gaming devices, and Apple products. So far, Walmart has kicked off the holiday season by unveiling its ‘2023 Top Toy List’. This curated selection includes 55 of this year’s most highly-rated toys, with several exclusive options available only at Walmart. If you’re a fan of LEGO sets, get ready for some exciting Black Friday deals in 2023. The sale event promises significant discounts on a variety of LEGO sets, including some of the brand’s most beloved offerings. You will have a plethora of LEGO Black Friday deals to explore during this shopping extravaganza. Keep an eye out for these remarkable bargains: Enjoy discounts of up to 40% off at LEGO and Target, popular fandom sets priced at just $40 at Walmart and discover small, seasonal kits available for under $10 at Amazon. Get ready to seize incredible discounts during this year’s Black Friday sales. You can look forward to up to 50% off various Nike product lines, astonishing discounts of up to 70% at Adidas, and even rare markdowns on Hoka footwear as well. You can already explore and purchase these featured toys conveniently online. It is recommended that you do your research beforehand, so you can be sure to get your hands on the best Black Friday deals. It’s essential to explore price options across various online platforms before making a purchase to ensure you’re getting the best value for your money. After the excitement of Black Friday, the shopping frenzy continues with Cyber Monday, scheduled for November 27 this year. However, you won’t have to wait until Monday to snag fantastic deals. In fact, Cyber Monday discounts typically kick off as early as the weekend following Black Friday, starting on Saturday and Sunday. With the increasing use of smartphones for shopping, expect mobile apps to play a significant role in Cyber Monday sales. Typically, Cyber Monday is a strictly 24-hour shopping window but, much like Black Friday, some retailers’ discounts continue into the next few days leading it to be dubbed “Cyber Week”. Retailers may offer exclusive discounts through their apps. Some deals right now are at Amazon which include nearly 30 percent off the viral Adidas Samba sneakers, 20 percent off the Dyson Corrale Straightener, and 13 percent off Apple AirPod Max Headphones. The products that were popular on Cyber Monday of 2022 include, Apple iPhone 13: The latest iPhone model saw significant discounts and became a top-selling tech product. Nintendo Switch: Nintendo’s gaming console, along with popular game bundles, attracted gamers. Instant Pot: The versatile multi cooker was a hit for those looking to simplify meal preparation. Some predictions that would be popular for 2023 are the Echo Dot, Fire TV Stick, Fitbit watches and much more. As Cyber Monday 2023 approaches, keep these insights and trends in mind to make the most of this exciting online shopping extravaganza and discover incredible deals that could transform your holiday season into a shopping celebration! Black Friday and Cyber Monday have become iconic shopping events that mark the start of the holiday season. These days of incredible discounts, both in stores and online, offer shoppers the chance to fulfill their wish lists and find perfect gifts for loved ones. As we approach this year’s sales, remember to plan ahead, set your budget, and keep an eye out for the best deals. Whether you’re braving the crowds on Black Friday or hunting for online treasures on Cyber Monday, these shopping holidays are an excellent opportunity to snag amazing bargains and make your holiday season a little brighter. Happy shopping!

- Gabrielle Guzinski, Digital Marketing Intern 2023

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